Guide · 10

Sponsored cards

Sponsored location cards let parties, candidates, PACs, precinct chairs and advertisers pin a place to the globe. Both parties can buy them on the same terms.

What a sponsored card is

A sponsored card is a pin and a card for a place the sponsor chooses: a campaign office, an event venue, a rally, a business. The card can carry a short message, hours, directions and a link. It's labelled Sponsored and is kept separate from the public-record layers. It never changes a result, a boundary or any other public data.

Who can sponsor

• Parties and county parties
• Candidates and their committees
• PACs and other political committees
• Precinct chairs
• Commercial advertisers

Both parties are offered the same terms: the same rate card, the same review and the same placement rules.

“Paid for by” disclaimers

Every sponsored political card shows the sponsor's disclaimer, for example Paid for by [Committee name]. How this works on Political Eye:

• For federal political communications, the card shows the disclaimer the sponsor gives us, following the federal disclaimer rules (11 CFR 110.11).
• For Texas political advertising, the card shows the disclosure Texas law asks for (Texas Election Code §255.001).
• The sponsor supplies and is responsible for its disclaimer text. We show it as given, on the card, every time the card appears.
• We keep a record of who paid for each card and when it ran.

What sponsored cards can't do

• Use voter-file data or target individual voters. The public map has none.
• Look like public-record data or an official notice.
• Change or hide another party's pins, or anything in the public layers.

How to become a sponsor

1. Open Put your place on the map and choose Sponsor.
2. Send a short request with your name and email: who you are, where the card should go and what it is for. We send confirmations to that email. (When Google sign-in and online payment open, you continue with Google and pay here through Stripe instead.)
3. Once your placement is confirmed, the card form opens: business or committee name, location or address, card title, a message of up to 280 characters, an optional link and image, and the Paid for by disclaimer.
4. We review every card against the rules on this page before it goes live, and email you when it does.

Put your place on the map →

Questions about sponsored cards? Email us.